Thursday, 10 May 2012
Audience research - Magazine cover
I asked 15 people to fill in this questionnaire in the age range of 15-20
Questionnaire
1. What colour schemes would you relate to horror as a genre (2-3 colours)?
2. What would be your ideal price range?
· £1.99
· £2.99
· £3.00
3. Would you prefer to see the character in their role as the image or just the actor?
4. Would you prefer one central image or a central image with inserts?
5. What features in a magazine do you like?
· Interviews
· Exclusives
· Top charts
Results
1. Red, black and white -10
Black and white - 3
Navy blue and yellow - 2
2. £1.99 - 3
£2.99 - 11
£3.00 – 1
3. Character in their role - 12
Just the actor – 3
4. One central image 11
A central image with inserts 4
5. Interviews - 9
Exclusives - 5
Top charts - 1
Wednesday, 9 May 2012
Tuesday, 8 May 2012
Evaluation
Question 1
Question 2 Question 3 - What have you learned from your audience feedback?
Question 2 Question 3 - What have you learned from your audience feedback?
From my audience feedback I have learned that it is a vital part of research when creating a successful promotional package. It allowed me to see whether the promotional package I have created meets the need of my intended audience. I have collected a lot of audience feedback to ensure that I have a clear understanding of their views. I also asked my audience if they wanted to see unconventional aspects if my promotional package and a vast majority agreed to certain aspects. I created and question with questions that would get different views about different parts of the promotional package to people in the age range of 15 - 20 as this is my target audience. The question that had the most voted answers were what I used for the actual media products. I also put my media products on a social networking media platform “Facebook” as most of the people I have as friends on I are of the intended age range and it would also get it noticed on another viral media platform. Facebook is what teens are generally checking on a daily basis therefore it is easy access and enable people to leave comments of their opinions. This is useful as there is no pressure on the audience they jut leave a comment if they feel to and are in control of what they comment. This process has shown me audience feedback is one of the most vital aspects in creating a cross media platform promotional package as it is primary raeseach on what your intended target audience want to see. Overall I had majority of positive audience feedback which shows me that I listened to what my target audience wanted and made sure to include those aspects.
Question 4
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