Introduction

My A2 media coursework is going to be promotion package for a new film including a teaser trailer, a poster and a magazine front cover that features it. I have chosen the genre to be horror because there are many conventions that can be easily recreated as a guideline yet you can still adapt them to make them original. I will start off by doing research into other horror trailers and watching the actual movies to gain knowledge of typical conventions that I can include in my own trailer. I am going to research the functions and purposes of trailers in general and also analyse four different and recent horror trailers in depth. When it comes to making my own trailer we are going to be put into groups where we will plan a storyboard and shot list and eventually go on to filming. In order to succeed with this task we will have to think about the conventions of horror film trailers that we have studied and how to make our trailer follow those, yet still be original. This will be done through equal teamwork and cooperation.